A NEW DESIGN FOR IRCA SINCE 1919 PAILS
IRCA Group is introducing a refreshed design for IRCA since 1919 pails, created to express our brand identity more clearly and make it even more recognizable in every context.
Over the coming months, all IRCA since 1919 products packed in pails will gradually transition to the new design. The rollout will follow our standard production and logistics flows, ensuring continuity of supply.
Choosing a single design across our main formats reflects a dual objective. On one hand, it strengthens the visual consistency of the IRCA since 1919 range, making the brand immediately identifiable in every context. On the other, it simplifies the management of packaging materials, improving operational efficiency and reducing lead times.
The new design will be applied to the following formats:
- 3 kg pails, tall and low
- 5 kg pails
- 13 kg pails
The 24 kg format will continue to be supplied in a neutral pail with product label.
This update is purely aesthetic. There are no changes to product formulations or existing item codes.
Choosing a single design across our main formats reflects a dual objective. On one hand, it strengthens the visual consistency of the IRCA since 1919 range, making the brand immediately identifiable. On the other, it simplifies packaging management, improving operational efficiency and reducing lead times.
A renewal that reflects the way we work, making simple what helps create something extraordinary every day.